Transformation processes in domestic media-education in the period of “perestroika”

30 CHAPTER 2: Generalized Theoretical Media Education Model of the рeriod of “Perestroyka” 2.1 Media education model on the tv material of the рeriod of «Perestroyka» in USSR A distinctive feature of media education during the period of “Рerestroyka” in the USSR was the expansion of understanding of mediatext in pedagogical work with young students. It should be noted that since the 1920s of the 20th century, the Soviet educa-tional system has used the full potential of the mass media (cinema-tography, press, grammar, radio, photography), with the help of which the tasks of education, political literacy, education, upbring-ing of schoolchildren were solved. Since the post-war period, film education has become more widespread in the country, as evi-denced by the numerous experiences of media teachers – O. A. Bar-anov, I. V. Weisfeld, E. N. Goryukhina, I. S. Levshina, S. M. Odintsova, S. N. Penzin, G. A. Polichko. Other mass media were used to the smallest extent and mainly as means to achieve a practical goal – to master the skills of using technical means (camera, film camera, printing press, etc.). Only during perestroika did media teachers reconsider their views on potential educational and training opportunities contained in various media texts. We will consider the media education model on the material of television synthesized by us in the course of studying the works of G. Y. Vlaskina and O. F. Nechai. It should be noted that the views of media teachers on the nature of television come from TV pro-grams aired during of the period of “Рerestroyka”. The target char-acteristics of television, its tasks, functions and potential in the upbringing and education of the younger generation are also related to that. Methodological basis of media education on the material of television. Among the domestic and foreign works on the problems of communication the media te...