Английский язык в профессиональной деятельности для специальности «Реклама»

UNIT 5 Television and Online Advertising Vocabulary Specific Words for Television and Online Advertising Task 1. Learn words for television and online advertising. spot, n место The spot of advertising is determined by the amount of money paid. In prime time the spots in commercials are more expensive. television (TV) advertising телевизионная реклама Television advertising is a part of broadcast advertising. It is one of the most popular types of advertising. Reading Television and Online Advertising Task 2. Learn the words and expressions before reading the text. Find them in the sentences of the text. hire specialists нанять специалистов in the field of marketing в области маркетинга make an impact оказать влияние make a specific budget составить конкретный бюджет serve the interests служить интересам Task 3. Read the text and answer the questions. 1.Whose interests does TV advertising serve?2.What makes a strong impact on audience?3.The spots in TV commercials are also usually paid, aren’t they?4.How long do TV commercials last?5.What kind of budget do companies make for radio and TVcommercials? 6. What specialists do they hire to estimate the future income frommoney investment to broadcast advertising? 7. What is the purpose of the Internet advertising?8. What does the Internet advertising include?Television and Online Advertising Another type of broadcast advertising, television (TV) advertising is supposed to serve the interests of larger companies. Combination of video and sound makes a strong impact on audience. Both sound and video must be on a high level. Moreover, everything that is advertised must be true. The spots in TV commercials are also usually paid and last from thirtyto sixty seconds. In fact, advertising on radio and television has become so important that companies allocate a certain budget for them and hire 17