Образовательная роль средств массовой информации

78 7. …… a bio 8. …… a niche a) something that is popular right now b) the people who watch or follow a public event, e.g. a film or concert c) expert knowledge or skill in an area d) to ask someone to pay e) a specialised area f) a short introduction of a person (short for ‗biography‘) g. doing something in the same way over time h) attractive and easily remembered TEXT It is estimated that about 40 per cent of the world‘s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow. So what is an influencer and how do we become one? An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology. Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers‘ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it. 1. Choose your niche. What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you‘re most interested in and develop it. 2. Choose your medium and write an interesting bio Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attentiongrabbing bio that describes you and your speciality...