Международные связи с общественностью: обзор исследований

Читать фрагмент

книга

Международные связи с общественностью: обзор исследований

В учебно-методическом пособии представлены аутентичные тексты, отражающие специфику деятельности профессионалов в сфере связей с общественностью в экономической, политической и социальной сферах в зарубежной практике. Особое внимание уделено методическим разработкам, направленным на изучение следующих вопросов: приемы разработки PR-кампаний в разных странах, влияние культурных ценностей на работу PR-специалиста в иноязычной стране, особенности работы со средствами массовой информации в разных странах, технологии выстраивания коммуникаций правительственных и неправительственных организаций с зарубежной целевой аудиторией.Рекомендуется студентам магистратуры по дисциплине «Международные связи с общественностью».

Форматы: PDF

Издательство: Издательство Уральского университета

Год: 2019

Место издания: Екатеринбург

ISBN: 978-5-7996-2629-7

Страниц: 99

Артикул: 100522

Электронная книга

149 ₽

Купить и скачать

Содержание

Содержание книги "Международные связи с общественностью: обзор исследований "

Introduction

Chapter 1. Theoretical Framework of International Public Relations (IPR): Research and Practice

1.1. Definition of International Public Relations

1.2. International Public Relations Approaches

1.3. International Public Relations in Practice

Chapter 2. Culture and International Public Relations

2.1. The Influence of Culture on International Public Relations

2.2. Hofstede’s Values Work

2.3. The Personal Influence Model of Public Relations

2.4. The Circuit of Culture Model

Chapter 3. Mass Media and International Public Relations

3.1. The Urgency of Mass Media in International Public Relations

3.2. The Process of Mass Media System Theories Development

3.3. The Framework of Three Factors for Designing Media Relations Strategies by Sriramesh

Chapter 4. Public Relations, Diplomacy and Strategic Communications: International Model

4.1. Public Relations and Public Diplomacy

4.2. Convergence of Public Relations and Public Diplomacy

4.3. Public Relations and Public Diplomacy: International Convergence Model

4.4. Strategic Communication and Information Operations

4.5. Integrated Information Activities and Strategic Communication

Chapter 5. International Public Relations of Foreign Governments

5.1. The Role of International Public Relations in Nation Image Building

5.2. The History of Building National Image

5.3. Actors in the Field of Public Relations in the International Arena

5.4. Images of Nations and the International Public Relations

5.5. Methodological Framework for National Image Framing

Chapter 6. Nongovernmental Organizations and International Public Relations

6.1. Nongovernmental Organizations

6.2. International Public Relations in Nongovernmental Organizations

Отрывок из книги

24universal, the slogans of the marketing campaigns alike and the new technology advances rapidly throughout the globe.A positive image of a nation, meaning one of trust and reliability for the other actors of the international system is an important factor for a country’s place on the world stage, being at the same time one of the main objectives of the international public relations. Thus, in the context of the world in which the image of a country is determined and influenced by so many factors, knowledge of the international public relations princi-ples in order to better implement them at a high level of professionalism become compulsory elements of the activity of any country’s government. Given the high speed communications era, the international public rela-tions practitioners are compelled to work out communication programs meant to transcend the international borders in order to function at global level. Therefore, adapting public relations for their harmonization with the local conditions is of utmost importance, and distinguishing what works for one country and what not in various contexts.The field of international public relations redefines itself permanent-ly. With increased frequency, this field acquired a new basis, grounded on the cultural aspects, the changes occurring in the environment and the permanent process by means of which people all over the world try to understand the world they live in. The clashes between cultures occur at the work place, technology seems to compress time and space, produc-ing new realities even in the least developed areas of the world, whereas power remains a constant element, in any relation throughout the globe.However, there is a group of scholars who believe that the diversity in culture itself challenges the practicality of the two-way symmetrical communication approach. That approach was developed in the West, which has dominated public relations research and education [Holtzhaus-en, Petersen, & Tindall,...

Внимание!
При обнаружении неточностей или ошибок в описании книги "Международные связи с общественностью: обзор исследований = International public relations: review of research (автор Ольга Новоселова)", просим Вас отправить сообщение на почту help@directmedia.ru. Благодарим!