Иностранный язык (английский язык)

42 Exercise 55 A. Match these words and their translation: 1. To suffer a. страдать 2. To recover b. находить решение 3. To reduce c.прогнозировать 4. To find solution d. конкурировать с соперниками 5. To compete with rivals e. сокращать 6. To predict f. восстанавливаться 7. To fight g. бороться B. Make word partnerships with the words below. Then use them to complete the text. Competitive benefits Lower leader Market advantage Rival costs Unique firms Michael Porter, a famous writer on competition, states that 1. ------ comes from the value a firm is able to create for its customers. This value could be based on 2. ------ or 3. ------, which make it different from 4. ------. The most successful firm in a sector is known as the 5. ------, the second is the market challenger and the remainder is market followers. Exercise 56 A. Read the text and make up questions of different types. General q-n, Special q-n, Alternative q-n, Disjunctive q-n Sometimes companies realize that they are not achieving their goals or objectives effectively, that is, they are not getting the results they need. In this case they have to re-plan their strategy. It can be useful to get an outsider, e.g. a management consultant, to analyse the company’s performance and recommend changes to make it more efficient. A SWOT analysis can be useful, that is, an analysis of the company’s strengths (S) and weaknesses (W) and also of the opportunities (O) and threats (T) that face the company. Troubleshooting, or solving problems, is a necessary part of running a company. Strengths and Weaknesses are concerned with things inside the company which it can control. Op...