Иностранный язык в сфере профессиональной коммуникации

Pop-unders do not interrupt the user immediately and are not seen until the covering window is closed. 2. The term long tail has gained popularity in recent times as de-scribing the retailing strategy of selling a large number of unique items with relatively small quantities sold of each — usually in addition to selling fewer popular items in large quantities. The long tail was popu-larized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Yahoo! as examples ofbusinesses applying this strategy. 3. A sport utility vehicle (SUV) is a vehicle similar to a station wagon or estate car, usually equipped with four-wheel drive for on — or off-road ability. Some SUVs include the towing capacity of a pickup truck with the passenger-carrying space of a minivan or large sedan. 4. A d U Network is a national program that gives brands a rel-evant presence on America's campuses by allowing students to create the campaigns for them. Founded at the University of California, Santa Barbara by Dmitriy Katsel, the firm now partners its clients with 23 uni-versities and over 600,000 university students. Exercise 7. D. Exercise 8. Advergames (par. 1); crowdsourcing (par. 4). Exercise 9 1. For the 2007 Super Bowl, the Frito-Lays division of PepsiCo held the Crash the Super Bowl contest, allowing consumers to create their own Doritos commercial (par. 4). 2. In 1960s in the US there were attempts to ban billboard advertis-ing in the open countryside (par. 14). 3. In 1991 the Swedish government imposed the total ban of adver-tising to children under 12 (par. 15). 4. The display of an advertisement without consent from the Plan-ning Authority is a criminal offense liable to a fine of £2,500 per offence (par. 18). 5. The Article 120 of the 1994 Toubon Law limits the use of Eng-lish in French advertising (par. 19). Exercise 11. la, 2a, 3b, 4a, 5b. Exercise 12. IT, 2F, 3F, 4T, 5T, 6F.