The Order of the Day : сборник профессионально-ориентированных текстов для студентов экономических специальностей и бизнесменов

Содержание книги "The Order of the Day"

I. THE SMALL BUSINESS
Text 1 (part 1). Small Business Ownership
Text 1 (part 2). Starting a Business
Text 1 (part 3). Do You Have What It Takes (to be an Entrepreneur)?
Text 1 (part 4). The Small Business Owner/Manager
Text 2. Focus on Small Business
II. PROBLEMS OF MANAGEMENT
Text 1. Barriers and Gateways to Communication
Text 2. Skills of an Effective Administrator
Text 3. How to Make the Right Manager
Text 4 (part 1). Status and its Symbols
Text 4 (part 2). Incongruency of Status Sources and Symbols
Text 5. Power
Text 6. Establishing goals and plans
III. ACCOUNTING AND AUDITING PRINCIPLES
Text 1 (part 1). Accounting Principles
Text 1 (part 2). Business Entity
Text 2. Purposes of Cost Accounts
Text 3 (part 1). Auditing (Introduction)
Text 3 (part 2). Auditing from the Internal, Governmental and External Perspectives
Text 3 (part 3). Relationship of Auditing to Accounting
Text 3 (part 4). Overview of the Audit Process
Text 4. The Modern Accountant – Image and Prospects
IV. CROSSCULTURAL DIVERSITY
Text 1 (part 1). Core Values of the Japanese Businessman. Group Identity
Text 1 (part 2). Diligence. Thirst for Knowledge
Text 1 (part 3). The Japanese Work Ethic
Text 1 (part 4). Curiosity and Emphasis on Innovation
Text 1 (part 5). Respect for Form
Text 1 (part 6). A Mind for Competition and Outlook on Rewards
Text 1 (part 7). Silence as Eloquence
Text 1 (part 8). Perception of Time
V. ADVERTISING
Text 1. Historical Milestones in Advertising
Text 2 (part 1). Developing an Advertising Program (US)
Text 2 (part 2). Setting the Advertising Budget
Text 2 (part 3). Creating the Advertising Message
Text 2 (part 4). Message Execution
Text 2 (part 5). Selecting Advertising Media
Text 2 (part 6). Advertisers Seek Alternative Media
Text 2 (part 7). Advertising Evaluation
Text 2 (part 8). Sales Promotion
Text 2 (part 9). Public Relations
Text 3 (part 1). History of the Coca-Cola Company
Text 3 (part 2). Packages and Products
Text 3 (part 3). Advertising and Marketing
Text 3 (part 4). The Bottler System
Text 3 (part 5). North America Business Sector
Text 4. Alcohol and Advertising
Text 5. Direct Mail Reaches Out and Touches Russians
Text 6 (part 1). The Biggest Advertiser. Procter & Gamble
Text 6 (part 2). The History of the Company
Text 6 (part 3). Who Owns and Runs the Company
VI. GLOBALIZATION
Text 1. Concerted Action For a Global Problem
Text 2 (part 1). Challenges of Global Market
Text 2 (part 2). The Changing Globescape
Text 2 (part 3). Contending with Complexity
Text 2 (part 4). Competition
Text 2 (part 5). Conforming to Conscience
Text 2 (part 6). Organizational Responses to Global Challenges
Text 3. Globalization and its Critics
Text 4. Winners and Losers
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