Международные связи с общественностью: обзор исследований

Introduction
Chapter 1. Theoretical Framework of International Public Relations (IPR): Research and Practice
1.1. Definition of International Public Relations
1.2. International Public Relations Approaches
1.3. International Public Relations in Practice
Chapter 2. Culture and International Public Relations
2.1. The Influence of Culture on International Public Relations
2.2. Hofstede’s Values Work
2.3. The Personal Influence Model of Public Relations
2.4. The Circuit of Culture Model
Chapter 3. Mass Media and International Public Relations
3.1. The Urgency of Mass Media in International Public Relations
3.2. The Process of Mass Media System Theories Development
3.3. The Framework of Three Factors for Designing Media Relations Strategies by Sriramesh
Chapter 4. Public Relations, Diplomacy and Strategic Communications: International Model
4.1. Public Relations and Public Diplomacy
4.2. Convergence of Public Relations and Public Diplomacy
4.3. Public Relations and Public Diplomacy: International Convergence Model
4.4. Strategic Communication and Information Operations
4.5. Integrated Information Activities and Strategic Communication
Chapter 5. International Public Relations of Foreign Governments
5.1. The Role of International Public Relations in Nation Image Building
5.2. The History of Building National Image
5.3. Actors in the Field of Public Relations in the International Arena
5.4. Images of Nations and the International Public Relations
5.5. Methodological Framework for National Image Framing
Chapter 6. Nongovernmental Organizations and International Public Relations
6.1. Nongovernmental Organizations
6.2. International Public Relations in Nongovernmental Organizations