Практический курс английского языка
книга

Практический курс английского языка = Practical Course of English for Students of Economics

Место издания: Минск

ISBN: 978-985-536-306-5

Страниц: 368

Артикул: 11369

Электронная книга
190

Краткая аннотация книги "Практический курс английского языка"

Пособие состоит из двух частей, дополнительных текстов для чтения, ключей к заданиям. Первая и вторая части представляют собой комплекс текстов, подобранных из оригинальных английских и американских источников, и заданий, целью которых является выработка лексических, грамматических навыков, а также навыков устной и письменной речи. Дополнительные тексты для чтения могут быть использованы как в работе по основным разделам, так и для самостоятельной работы. Пособие предназначено для студентов экономических специальностей вузов и лиц, желающих расширить свои знания английского языка в области экономики и бизнеса.

Содержание книги "Практический курс английского языка"


Предисловие
PART I
Unit 1. Economics
Text 1
Text 2
Text 3
Text 4
Text 5
Text 6
Text 7
Unit 2. Goods and services
Text 1
Text 2
Text 3
Text 4
Text 5
Text 6
Unit 3. Business organization
Text 1
Text 2
Text 3
Text 4
Text 5
Unit 4. Entrepreneurship. Small business
Text 1
Text 2
Text 3
Text 4
Text 5
Unit 5. Employment
Text 1
Text 2
Text 3
Text 4
Text 5
Text 6
Unit 6. Women in business
Text 1
Text 2
Text 3
Text 4
Text 5
Text 6
PART II
Unit 1. Management
Text 1
Text 2
Text 3
Text 4
Text 5
Text 6
Text 7
Unit 2. Marketing
Text 1
Text 2
Text 3
Text 4
Text 5
Unit 3. Advertising
Text 1
Text 2
Text 3
Text 4
Text 5
Text 6
Unit 4. Banking
Text 1
Text 2
Text 3
Text 4
Text 5
Unit 5. Accounting
Text 1
Text 2
Text 3
Text 4
Text 5
Text 6
Unit 6. Finance
Text 1
Text 2
Text 3
Text 4
Text 5
Text 6
Text 7
Unit 7. Business law
Text 1
Text 2
Text 3
Text 4
Text 5
Text 6
Text 7
Supplementary reading
Appendix. Guidelines to Summarizing and Abstracting
Answer keys
References

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12the product, and therefore the price is controlled by neither the buy-ers nor the sellers; rather, the forces of supply and demand determine prices. An individual producer can make more money by producing and selling more. The principal characteristic of monopolistic competition is product differentiation—a large number of sellers, for example, selling similar products differentiated (distinguished) by only minor changes in prod-uct design, style, or technology. Firms engaged in monopolistic compe-tition have enough influence on the marketplace to exert some control over their own prices. Oligopoly, the third type of market structure, is an industry controlled by a few large firms. The distinguishing characteristic of an oligopoly, however, is not the size of the company as measured by assets or sales volume but its control over the marketplace as measured by its share of the market. Each company in an oligopoly has a strong influence on product offering, price, and market structure within the industry.Industries with only one producer firm are called monopolies. In a monopoly, no substitute products are available and the monopolist may charge any price. The monopolist will set the price to maximize its profits.Look through the text once again and characterize each type of competi-tive market structure. Give your own examples.Text 6Read and translate the following terms: peak, boom, recession, capacity utilization rate, expansion, unemployment rate, downturn, depression, trough, upturn. Read the text and be ready to explain what each of them means.Business CyclesBusiness cycles have varying durations and intensities. Why are busi-nesses so interested in the state of the economy? They want to be able to predict whether it’s going into a contraction or an expansion. Making the right prediction can determine whether the business will be profit-able or not. That’s why a large amount of economists’ activity goes into trying to predict the future course of the econom...